Technical Sales Organization


Over 50 Years Serving Advanced Electronic Markets

Kruvand Associates is a technical sales organization, focused on Interconnect, Passive and Electromechanical manufacturers, with a special emphasis on EMI / RFI and Thermal solutions, embedded systems & Displays, circuit protection, active components, materials & packaging.

Founded in 1971, our employee-owned corporation, ensures longevity of our associates, and positions us in the marketplace, to maintain and develop lucrative, long-term partnerships. Our sales people have years of experience in this high tech industry and are very experienced and used to working with multiple CRM tools daily such as Salesforce.com.

We are extremely thorough with documenting our design activity, and work side by side with our Distributor partners to assist in registering designs and assisting them with getting critical information they need from our manufacturers we represent. We have a huge data base and do extensive marketing. Our valued customers have depended on us to assist with Design Services, and help them by assisting in all aspects of design to delivering components fast for their Quick Turn prototypes.

We are proud to embrace and participate in community outreach, environmental, social and governance (ES&G), and diversity equity, and inclusion (DE&I) initiatives. We are proud to support various charities throughout our community.

Mission Statement


To provide exceptional service and value to our customers and manufacturers and distributors, and to build long-term relationships that lead to profitable partnerships.

Our Commitment


Our dedication to our manufacturers, customers, and strategic distribution channels, provides us with lasting relationships, and an unsurpassed reputation in the industry.:

  • Over 15 Qualified Outside Sales Account Managers
  • 13 Inside Sales & Customer Service professionals
  • Provide complete documentation, order confirmation, detailed sampling and validation process
  • Comprehensive tracking system


U.S. Team

Robert Logan

CEO


Native of Dallas and has been selling electronic components and systems in the Dallas North TX market since 1979.

Dallas, TX
Phone: 972-437-3355

Tobi Cornell

President


Tobi entered the industry as a TCU grad in 1994, and joined Kruvand in 1999. She is VP-Distribution and also handles select accounts in the DFW area.

Dallas, TX
Phone: 972-437-3355

Rob Curtiss

VP Sales


Rob has 20 years of experience in technical sales; he joined Kruvand in 2015.

Austin & San Antonio, TX
Phone: 512-560-0204

George Benson

Vice President & Account Manager


George brings with him over 25 years in technical sales and management experience in electronic component sales.

Austin, TX
Phone: 512-917-4984

Richie Fritsche

Account Manager


Richie has over 25 years of technical sales and management experience in the Houston market.

Houston, TX
Phone: 832-248-4222

Lori Scott

Account Manager


Lori has over 20 years of Sales experience in the Dallas market previously working with Avnet, Rutronik, and CDM. Lori is a great addition to the Kruvand team and brings valuable relationships with many customers in our market.

Richardson, TX
Phone: 972-437-3355

Ryan Guerra

Account Manager


Ryan is a graduate of the University of North Texas and has a Bachelor of Arts & Sciences in Applied Technologies. Ryan worked in Distribution for 3 years prior to joining Kruvand and had great working relationships with their manufacturers and Reps. Ryan has completed many Sales and Product training courses and grew up in the electronics industry.

Dallas, TX
Phone: 972-437-3355

Daniel Ramirez

Account Manager


Daniel has over 15 years of Sales & FAE experience, solving his customers’ structural, thermal and electrical challenges in the Industrial, MIL/Aero, Automotive and Consumer sectors

San Antonio, TX
Phone: 630-767-9006

Hayden Smith

Marketing & Data Analyst


Hayden is a graduate of Texas A&M’s School of Engineering and is a Marketing & Data Analyst based in the Dallas office.

Dallas, TX
Phone: 972-437-3355

Nicole Shively

Director of IT & Operations / Travel Coordinator


Nicole joined Kruvand in 2006 and has over 16 years of experience with database & information technology.

Dallas, TX
Phone: 972-437-3355

Beckie Hartenstein

Inside Sales Manager


Beckie joined Kruvand Associates in 1999 and she has over 20 years of experience as a manufacturers' rep.

Dallas, TX
Phone: 972-437-3355

Cindy Crawford

Inside Sales


Cindy has over 25 years of experience in inside sales/customer service within the electronic manufacturer rep industry.

Dallas, TX
Phone: 972-437-3355

Kelly Karnafel

Inside Sales


Kelly relocated from Southern California to Texas and joined Kruvand Associates in 2010.

Dallas, TX
Phone: 972-437-3355

Mandi Logan

Inside Sales


Mandi graduated from the University of Missouri’s School of Journalism with a Major in Strategic Communication and a minor in Marketing. She joined Kruvand in 2019 and brings with her over 8 years of customer service experience.

Dallas, TX
Phone: 972-437-3355

Mexico & Central America Team

Félix Cabañas

Director of Latin America


Felix Joined Kruvand in 2011 and has 16 years of Experience in the Electronic Industry in Mexico with a background in Distribution.

Mexico
Phone: 011-52-33-3671-4159

Adan Romero

Account Manager


Adan joined Kruvand in 2013, prior to Kruvand spent 5 year at Avnet, as an AM.

Mexico / USA
Phone: 011-521-656-218-7338

Alejandro Gutierrez

Account Manager


Alejandro joined Kruvand in 2007. He has 15 years of experience in the industry in different areas (Contract Manufacturers, Human Resources, Purchasing, Sales).

Mexico
Phone: 011-52-33-3671-4159

Ana Luisa Camacho Cota

Inside Sales Manager


Ana joined Kruvand in 2005. She has 17 years of experience in the electronics industry (Contract manufacturer, Independent Sales Disty and Manufacturer Rep).

Mexico
Phone: 011-52-33-3671-4159

Barbara Real

Account Manager


Barbara is a valuable Technical Field Sales Representative based in the Guadalajara office and brings several years of experience in this market to the Kruvand team.

Mexico
Phone: 011-52-33-3671-4159

Cesar De los Reyes

Account Manager


Cesar joined Kruvand in 2014, prior to Kruvand spend 5 years at Arrow in Guadalajara, as an AM.

Mexico
Phone: 011-52-55-6295-5310

Ietzy Moreno

Inside Sales


Ietzy joined Kruvand in 2014. She has 15 years of experience in Purchasing / Sales (Electronic industry).

Mexico
Phone: 011-52-33-3671-4159

Jessica Nuñez

Inside Sales


Jessica is a Technical Field Sales Representative based in our Juarez/El Paso office, she brings automotive and datacom experience to Kruvand team.

Mexico
Phone: 011-52-33-3671-4159

Joselyn Brito

Inside Sales


Joselyn joined Kruvand in 2015. She has 6 years of experience in the electronics industry (Program Management, Customer Service & Inside Sales).

Mexico
Phone: 011-52-33-3671-4159

Juan Carlos Riquer

Account Manager


Juan Carlos has over 18 years of experience in technical sales, he joined Kruvand in 2011.

Mexico
Phone: 011-52-33-3671-4159

Luis Castellanos

Account Manager


Luis brings to the Team over 16 years experience in the Electronic Industry an has spent over 11 years with Kruvand.

Mexico
Phone: 011-521-811-155-8425

Luis Coronado

Account Manager


Luis Join Kruvand 2015, has experience in sales, customer service, Manufacturing operations.

Mexico
Phone: 011-52-33-15-34-8880

Marco Brambila

Field Applications Engineer - Country of Mexico


Marco brings over 10 years of experience in the Electronics Industry, focused on design and manufacturing engineering, he joined Kruvand in 2014.

Mexico
Phone: 011-52-33-3671-4159

Martha Maginniss

Inside Sales


Martha joined Kruvand on 2003 and she has over 15 year of experience.

Mexico
Phone: 011-52-33-3671-4159

Natalia Espinoza

Inside Sales


Natalia Espinoza brings with her over 14 years of experience in the Electronic Industry in Mexico working with Passive and Electromechanical manufacturers joining the Kruvand Team in 2017.

Mexico
Phone: 972-437-3355

Samantha Haro

Inside Sales


Samantha Haro has been in the Manufacturing segment for 3 years and has entered the Electronic segment for 1 year since she joined Kruvand in 2018.

Mexico
Phone: 011-52-33-3671-4159

Sylvia Treviño

Account Manager


Sylvia joined Kruvand in 2021 with more than 23 years of experience in the electronic industry in Mexico with a Distribution and Passive background.

Mexico
Phone: 011-52-33-3671-4159

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At Kruvand Associates, we stay engaged with our industries, clients, distributors and manufacturers. We actively participate in our trade associations and stay connected with new product information through your choice of social outlets

 

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